KODA

KODA TEXTBOOK FOR SEO

KODA TEXTBOOK FOR SEO

Welcome to KODA Camp SEO Training Course

Welcome to the comprehensive SEO training course by KODA Camp! This course is designed to help you master the fundamentals of Search Engine Optimization (SEO) and develop the skills needed to improve website visibility and rankings.

What You’ll Learn

  • Understanding SEO fundamentals and search engine mechanics
  • Mastering keyword research and content optimization
  • Learning on-page and off-page SEO techniques
  • Implementing technical SEO best practices
  • Analyzing SEO performance and making data-driven decisions

Course Structure

This course is organized into 5 weeks of intensive learning:

  1. Week 1: SEO Fundamentals & Keyword Research
  2. Week 2: On-Page SEO & Content Optimization
  3. Week 3: Technical SEO & Website Structure
  4. Week 4: Off-Page SEO & Link Building
  5. Week 5: SEO Analytics & Continuous Improvement

Getting Started

Performance and Completion Standards

This policy has been prepared by KodaCamp Bootcamp to ensure and provide guidelines for the management of the company. This policy applies to all students of every batch attending the bootcamp.

Program Duration

6 weeks (Approximately 42 days)

1. General Expectations

  • Active participation in all scheduled classes and activities is required.
  • Submit all projects and test materials on or before the required deadlines.
  • Complete all activities and projects to track learning progress.
  • Pass at least 80% of all tests to continue and qualify for certification.

2. Attendance Standards for Certificate of Completion

2.1 Tardiness Policy

  • 5 instances of tardiness will count as 1 unexcused absence.
  • Being more than 40 minutes late without notice or valid reason may result in a warning or be marked absent.
  • Habitual tardiness may result in formal warnings.
  • Valid reasons (e.g., minor emergencies, transportation issues) must be communicated before class starts or as soon as possible.

2.2 Absence Policy

  • Students must attend at least 34 out of 42 days.
  • A maximum of 8 absences is allowed.
  • 5 unexcused absences will trigger a final warning and assessment by the instructor and management.

2.3 Absence Follow-up

  • Notify the instructor in advance of any planned absences.
  • Failure to notify is considered an unexcused absence.

2.4 Excused Absences

  • Valid reasons (e.g., illness, family emergencies) require proof (e.g., medical certificate).
  • If a student has 5 consecutive excused absences, a mentor assessment will determine if the student can continue.

2.5 Class Suspensions and Student Safety

  • We will follow the government’s official or news announcement regarding class suspensions due to the typhoon and flooding.
  • We will announce the suspension of classes right after we have confirmed the official reports about the typhoon in our grioup chat.
  • If students become aware of news or announcements from the government, they should share it in the group and inform the teacher and admin immediately for proper arrangements.

3. Performance Standards

3.1 Test Result Criteria

  • A minimum score of 80% is required to pass each test.
  • Students who score below 80% must retake the test after feedback and review.

3.2 Test Schedule

  • Week 1: 3 tests (Day 1, Day 2, Day 3)
  • Week 2: 2 tests (Day 1, Day 3) + project work (content/images)

3.3 Consequences of Poor Test Performance

  • Continuous underperformance may result in course delays or disqualification if no improvement is shown after support and assessment.

4. Project Deadlines

4.1 Website Project Requirements

  • Create and publish a fully functional WordPress website.
  • The website must meet design, content, and SEO standards.
  • Submission deadline: Before the 6th week.

4.2 SEO Website Standards

Requirements:

  • Keyword Optimization: Use 1 relevant keyword in titles, headings, and content.
  • Mobile-Friendly Design: Website must be responsive across devices.
  • Clear URL Structure: Use short, readable, keyword-based URLs with hyphens.
  • Meta Titles & Descriptions:
  • Meta title: max 60 characters
  • Meta description: max 150 characters
  • Header Tags: Use proper H1, H2, H3 structure.
  • Internal Linking: At least 1–2 internal links per page.
  • Image Optimization: Original images, descriptive filenames, alt texts, compressed.
  • Header & Footer: Must be present on all pages.
  • Website Optimization: At least 4–6 pages:
  • Home
  • About
  • Services/Products
  • Contact
  • Blog
  • Each page must include 2–3 original images.

4.3 Consequences for Missed Deadlines

  • Missed submission by 6th week Day 1 = ineligibility for certification.
  • Repeated missed deadlines (2 or more) without valid reasons = risk of disqualification.
  • If submitted on time but fails to meet standards:
  • Instructor will provide feedback.
  • Student has 1 day to revise and resubmit.
  • Failure to meet the standard after revision = ineligibility for certification.

5. Code of Conduct and Professionalism

  • Respectful communication with instructors and peers is mandatory.
  • Collaboration is encouraged, but plagiarism or misrepresentation will not be tolerated.
  • Bullying, harassment, or discrimination will result in immediate removal.

6. Monitoring and Enforcement

  • Attendance and performance will be monitored regularly.
  • Warnings will be issued for non-compliance.
  • Failure to meet standards may result in disqualification from receiving the Certificate of Completion.

7. Acknowledgment and Agreement

By enrolling in this bootcamp, students acknowledge and agree to comply with the attendance, performance, and project standards outlined in this document.

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